It seems obvious. Doesn’t it?
But consider this: how often have you seen it written down? We’re guessing maybe never. We think that’s wrong. Creativity rises to meet any challenge. Creativity creates opportunity where none appeared to exist.
Creativity is the reason we are in this business.
Creativity is an intrinsic part of human nature. More than that, it is the better part of us that sees not a problem, but the possibility for a solution. It is the part of us that, knowing less, leads us to need to know more. It’s the part of us that never gives up.
This isn’t philosophy. It’s a mandate. It’s what we do.